Portfolio
Featured Work
WEB | PRINT | DIGITAL | BRANDING
Web & UX Design
I’ve had the opportunity to create visually stunning and user-friendly websites for a diverse range of clients. My approach to design is holistic, ensuring that each site is not only beautiful but also intuitive and engaging for users. Dive into my portfolio to see how I blend creativity with functionality, bringing unique and effective digital experiences to life.
Print Design
My print design work spans a wide range of industries, creating everything from brochures and posters to packaging and branding materials. With hands-on experience in a print shop and collaborating closely with printers, I ensure every design is crafted with precision and brought to life exactly as envisioned. Explore my portfolio to see how I combine creativity and technical expertise to produce print designs that make a lasting impression.
Digital & Graphic Design
My digital and graphic design portfolio highlights a variety of projects, from social media posts and digital ad campaigns to email campaigns. Each design is crafted to engage the target audience and deliver measurable results. Explore my work to see how I combine creativity with strategic thinking to produce visually appealing designs that drive engagement and achieve impactful outcomes.
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Logo & Branding
My logos and branding portfolio showcases a diverse range of projects designed to create a cohesive brand experience. From logo creation to complete branding strategies, each design ensures consistency and recognition across all platforms. Explore my work to see how I blend creativity with strategic insight to build strong, memorable brands that resonate with their target audience and deliver a unified brand presence.
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My Design Process
No matter the type of project, I always begin with the end in mind. To do this I always consider two things:
Who is the End User
I believe that a client’s website or design projects are NOT for them. They are for their customer base and that is who I design for. I ask questions to fully understand my clients goals and business to build the best design for their customers and get results.
What is the Main goal of the design
I understand that some projects, like websites, might have multiple or even competing goals. However, for any successful project, I need to identify the most important action the client wants the user to take. This can be making a sale, gathering a lead, or just education and brand awareness.
After both those points are determined,
my design process can be broken down into 4 steps:
Discover
After identifying the tow main points above, preferably over a cup of coffee, I start with research on the goal to familiarize myself with the field of interest to give you the best results. I then proceed to make user personas to put myself in the shoes of the client’s customers.
Draft
After the project discovery phase, I draft multiple concepts for the design. I first start out with paper and pencil and then after narrowing down my ideas, I move on to the digital, using Figma to create low and high fidelity mockups.
Design
After drafting out concepts and an initial client review, I get to work building out the drafts. Whether it’s using custom code, WordPress, or the Adobe CC suite, no matter the project, I use my hands-on experience to make the vision a reality.
Deliver
After all the work is done, I deliver an end design that not only you, but your end users love. When I work on any project, I think as part of your team and take your best interests to heart and will always deliver a project I’m proud to have worked on.