Case Study
Center of Innovation
WEB DESIGN | BRANDING | PRINT | UX/UI | GRAPHIC DESIGN | STRATEGY & CONSULTING
I worked with the Center of Innovation (COI), a New Mexico State University cooperative extension program focused on behavioral health and wellbeing, to transform their digital presence. My goal was to create a powerful online platform that would streamline their operations and simplify messaging for their diverse program offerings.
Through comprehensive content analysis, I distilled COI’s complex messaging into a clear, concise narrative effectively communicated through their new digital presence. I developed COI’s core brand identity, as well as distinct identities for their various programs, ensuring a cohesive yet diversified visual language.
On the technical side, I enhanced operational efficiency by implementing improved website functionalities. These included streamlined event registration systems and user-friendly continuing education program interfaces. My work allowed COI to shift their focus from website maintenance to their core mission of improving behavioral health outcomes in New Mexico.
This ongoing project showcases my ability to blend strategic communication, branding, and web development to create impactful digital solutions for complex organizations.
My Role & Work
Web Development | Branding | Industry Solutions | Social Media
Sector
State Agency/Government, Healthcare
Center of innovation
Brand Identity
Center oF innovation
Company Branding
Center of Innovation, while having an established logo, needed a more robust guideline to give them a full brand identity. By creating color palettes, alternate logo compositions, typography, a curated brand guideline, letterhead, business cards, custom Zoom backgrounds, and more print and digital collateral, we were able to provide them with a true brand identity.
Logo Design
Colors
#249eb1
#249eb1
#249eb1
#249eb1
#249eb1
Typography
Primary Fonts
Alternate Web Fonts
Center of innovation
Program Branding
Logo Design
NM High Fidelity Wraparound
Center of Innovation hosts a suite of programs serving services catering to behavioral health across New Mexico. As the services grow, so do the program identities, allowing for greater brand recognition under the Center of Innovation umbrella. Center of Innovation also partners with organizations across the state and facilitates in their branding and services.
Branding for the
Children’s Law Institute
One of the many programs nested inside the Center of Innovation is the Children’s Law Institute (CLI). CLI is a statewide, multi-disciplinary conference addressing issues of importance in child welfare and juvenile justice. Every year, the conference’s theme and branding is updated.
The 31st Annual Children’s Law Institute
Illuminated by Hope Program Guide
Center of innovation
Website Design
Center of Innovation
Website Design
One of the first phases of the project was to build out their robust website. By working with their team, we were able to identify their company’s needs and curate an ideal user experience by crafting an organized sitemap. Using this sitemap, we created their website to facilitate their business goals while keeping the end user top of mind.
